Not Standing Still

The launch of a new brand identity for a creative design agency was an opportunity to use imagery of the team as talking points around the capabilities and spirit of the agency. Creative Director Tristan Read-Andia’s brief was to show the agency as dynamic, creative, and innovative using Holi Powder. The impact of colour onto an individual was a great metaphor for the way clever and strategic branding can have an impact on consumers, and in turn portrayed the team's belief and passion in what they do. A strong key light made the images graphic. Motion blur added another element of dynamic appeal and depth symbolising the strength the agency brings.

Winner in 2021 IPA - International Photography Awards